When I make drinks for people, I am frequently asked how or why I created the drink.  To me the answer seemed obvious: grab some bottles, pour, mix, taste.  Upon reflection, however, I realized that I do always have some sort of target.  The inspiration for that target can take many forms. 

A drink target could involve an objective property of the drink being designed: flavor (spice, citrus, basil), glass-type (cocktail, highball, solo cup), color (red, clear, orange), garnish-use (onion, brussel sprouts, licorice)… really anything that describes some aspect of the drink.

Another drink target could be a concept, feeling, or vibe that the drink should impart.  This type of criteria is trickier because it is inherently more subjective, but it is often my most effective method when mixing for those I know and love the most.  Since I’m a home mixologists, most of my guests are in this category.

As an example of designing a drink by feeling, I have two recipes for the same feeling.  The two recipes are nice because they illustrate differences of interpreting the same mandate, and because one is simple, the other complex.

EE said to me one Thursday, when making omelettes – something she’s very, very good at –  ”I’d like a drink that tastes like herbs, like in Provence.”  Nevermind that neither of us have been to France outside Paris.  I thought I got the idea: fields of lavender, soft skies, not too sweet, not too anything. 

In my head, at least, I saw something like this:

Fields of Provence, with lavender flowertops and soft light, is a good example of a concept or feeling a drink can seek to capture.

The result was the light and relatively simple:  

Flowertops:

Ingredients

1 lavender-infused gin

1/2 Dolin blanc vermouth

1/3 St. Germain’s elderflower liqueur

5 drops lemon bitters

couple leaves of mint

Shake vigorously.  Serve up.  Garnish with a flower, piece of fresh lavender, or any herb you have around (you know, make it pretty).

Unfortunately (but not that unfortunately, as come on, we’re talking about mixology here), this isn’t what EE had in mind.  She refined her request by saying, “No, no, it needs to be red and yellow too!  Like a tablecloth.”  She was thinking of vibrant, Provence-style linens, and of something much more earthy.  Ah!  Got it.  The concept of rich, aromatic soil is a much more challenging flavor, because it is quite complex. 

The Provence-style linens EE was thinking of, to complement her omelettes.

Still Provence, but more earth, and red soil - the Terroir.

The result was a drink that got high marks for meeting the desired target, and for just being a great drink:

Terroir de Provence (Cheesy name, yes, but there are enough ingredients to merit the grandiosity.  As I say, I’ve never been there, so there’s a lot of tongue-in-cheek involved in this whole project):

Ingredients:

1 lavender-infused gin

1/2 sweet vermouth

1/2 St. Germain’s elderflower liqueur

1/3 basil-infused bourbon

1/3 Bols genever

splash of brandy

whisper of dill-infused vodka

a little freshly grated ginger

Stir.  Serve up with an herbal garnish (EE voted for a rosemary sprig).

Two great drinks (Flowertops for me, Terroir for EE) to accompany a simple meal at home. 

Bon apetit.